Car radio buying group In Car Experts has just begun a partnership with HD Digital Radio developer iBiquity. In Car Experts is going to help promote HD Radio on the sales floor, and its sales folks will be providing reviews of HD Radio. They will also be promoting HD Radio with iTunes tagging.

Director David Schwartz of ICE stated that the group’s goal is to increase HD Radio product sales from various manufacturers including Pioneer, Kenwood, and Peripheral, as well as other ICE partners, by educating sales people about the feature.

ICE has discovered that independent retailers are not always including the HD Radio feature on the sales floor when offering products which have HD Radio capability. The primary reason why is that the salespeople do not have experience with or enough knowledge of HD Radio. By working together, ICE and iBiquity will increase the awareness and knowledge of HD Radio on the sales floor, provide consumers with HD Radio review all of which will ultimately translate into increased HD Radio hardware sales.

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