A text messaging call to action has been arranged by HD Radio in over 50% of all its radio ads playing across the nation, and will also encourage consumers to review HD Radio. The 3Ci mobile messaging platform will create real-time, measurable conversations with consumers, getting the audience to send a particular text message.

The marketing campaign runs for 13 weeks and amounts to $57 million. The radio ads will be running across over 700 stations covering 100 markets. Up to 65% of the radio ads ask the listener to text a message to a fixed number. The rest of the ads invite the audience to visit HD Radio’s corporate Web site or to review a radio.

http://www.tmcnet.com/news/2008/07/03/3530248.htm

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